Don't look at Zhou Xun, Look at Qinghai TV - Actress Zhou Xun is the green spokesperson for the new Qinghai TV.
Every Asian drama needs a Cinderella-like makeover, and it’s no different in the rest of the TV world. Today, our heroine is Qinghai Satellite TV, the fairy godmother is Hunan Broadcasting Systems (GBS) , and the new wardrobe is green.
With its own owner GBS, Qinghai TV will start over on the 26th with a completely new set of programs, a new logo, and a new slogan - “Beautify Qinghai, Greenify China,” making it the first Chinese station to embrace environmentalism in its aim.
“A green life brings us healthy bodies, and a green spirit brings us healthy souls. I hope that while “Our Part” and Qinghai TV works to promote green lifestyles, we can also bring green into people’s lives,” said actress Zhou Xun, Qinghai TV’s green spokesperson.
The channel’s purchase by GBS in January is also part of GBS’s ambition to form a large media powerhouse in China. By March, Qinghai TV, last year’s second least viewed Chinese satellite channel, expanded viewership by 174% from last December.
